Web Analytics Specialist

About SearchLab

At SearchLab, we believe great marketing starts with putting clients first.

Everything we do is rooted in helping businesses grow, solving real problems, and creating long-term partnerships built on trust, transparency, and results.

Over the last decade, we've built a reputation for delivering high-quality SEO, PPC, Local Search, and Analytics solutions for multi-location brands, dealerships, law firms, healthcare organizations, and businesses across North America.

As we continue to grow, we're constantly evolving how we serve clients.

Our specialist model leverages channel experts focused on client relationships,execution and strategy, while dedicated Analytics professionals ensure every decision is grounded in accurate, consistent, and actionable data.

That's where you come in.

About the Role

This is not a traditional reporting role. This is not a data entry role. This is not a tool configuration role.

We deliver a modern Analytics function focused on measurement integrity, performance intelligence, and operational data infrastructure across SEO, PPC, Customer Success, and an ever-growing portfolio of service offerings.

As an Analytics Specialist, you will own the data layer across client accounts. You'll ensure tracking is accurate, dashboards are reliable, and every strategy call is backed by clean, consistent performance data that Customer Success and Delivery teams can trust.

You'll own the full measurement picture across both SEO and paid media: monitoring site and campaign performance, validating that data flows correctly from source to platform to report, surfacing anomalies before they cost clients time or money, and producing briefs that give every channel team what they need to walk into a client conversation with confidence.

You won't be expected to be the SEO expert, PPC strategist, or Customer Success expert.

Our specialists own channel strategy and execution. Our CS team owns the client relationship. Our PPC team owns the media buying decisions.

You own the data. The tracking. The reporting. The integrity of the numbers that drive every client conversation across every channel.

This role is ideal for someone who is methodical, detail-oriented, analytically rigorous, and takes genuine pride in building systems that other people can rely on.

What You'll Own

Tracking and Measurement Integrity

• Own web analytics setup, configuration, and ongoing auditing across client accounts
• Implement and maintain conversion tracking, tagging standards, and attribution settings
• Validate conversion tracking pipelines end to end for paid search clients: from ad click through tag firing, platform receipt, call tracking, and CRM lead confirmation
• Monitor the health of paid media platform tags and pixels daily and alert the PPC team immediately when a tracking pipeline breaks
• Conduct recurring tracking audits to catch and resolve discrepancies before they reach client reports
• Surface issues that require architectural decisions to leadership rather than resolving unilaterally

Reporting and Dashboard Maintenance

• Build and maintain client-facing dashboards and reports within standardized templates
• QA all dashboards before every strategy call: confirm data sources are connected, date ranges are correct, and data matches native platforms
• Produce platform discrepancy reports reconciling ad platform-reported conversions against actual CRM-confirmed lead volume
• Ensure all reporting connects activity to performance to business outcome
• Maintain reporting consistency and data hygiene across all client accounts on a defined cadence

Paid Media Data Layer

• Monitor budget pacing across all paid media client accounts daily. Surface exception-based alerts for accounts pacing dangerously over or under budget so the PPC team can act before the end-of-month scramble
• Produce deduplicated lead volume and true blended cost per lead views for clients running Google Ads, Microsoft Ads, and Meta simultaneously
• For automotive clients, own the technical health of Vehicle Listing Ad inventory feed pipelines into Google Merchant Center. Catch feed failures the same day they happen
• Operate on a three-speed cadence: daily technical health and budget pacing checks, weekly internal performance data delivery, and monthly client-facing reporting QA and lock

Performance Analysis and Insight Support

• Analyze campaign and site performance across SEO and PPC to identify trends, anomalies, and opportunities
• Translate findings into clear, plain-language summaries that CS and Delivery teams can act on
• Prepare pre-call briefs for every strategy call covering verified performance data and relevant insights, including biggest movers, top trends, channel health, and a reconciled view of leads or conversions so every team walks into client conversations prepared and confident.
• Surface retention risk signals for the CS team: declining performance patterns, budget pressure indicators, and engagement gaps
• Deliver structured first-pass investigations of dips and spikes that definitively answer whether an issue is a tracking break or a true performance shift before routing to the channel team

Internal Support and Collaboration

• Fulfill analytics requests from all teams across all client accounts
• Support new account onboarding measurement setup including full tracking validation before any channel goes live.
• Contribute to Analytics playbooks, SOPs, and documentation as the function matures

What Success Looks Like

Success in this role isn't measured by how many reports you produce. It's measured by the trust others place in the data you own.

• CS and Delivery teams walk into every strategy call with accurate, reliable data they did not have to pull themselves
• Tracking issues are caught and resolved before they reach client reports or cost clients money in wasted paid media spend
• Dashboards are current, consistent, and trusted across all client accounts
• No channel team walks into a strategy call without a verified pre-call brief and confirmed performance data.
• Budget pacing issues are surfaced early enough that the PPC team can course-correct without end-of-month scrambles
• Platform-reported leads and CRM-confirmed leads reconcile cleanly and clients understand exactly where their business is coming from
• VLA feed failures are caught and resolved the same day they happen
• Retention risk signals reach CS early enough to act on them
• You contribute to building the measurement systems, standards, and playbooks that define Analytics at SearchLab

What We're Looking For

• 2-5\+ years in an analytics, reporting, or measurement role within a digital marketing agency environment
• Solid understanding of web analytics platforms and how they are configured, audited, and maintained in an agency context (e.g., GA4, Google Search Console, Google Tag Manager, Adobe Analytics, Power BI, Tableau, or similar)
• Understanding of paid media conversion tracking and how data flows from an ad click through a tag, into a platform, and back to a CRM
• Understanding of reporting and dashboard tools used to communicate performance data to clients (e.g., Looker Studio or similar)
• Familiarity with call tracking platforms and how call data is connected to ad platforms (e.g., CallRail, CallTrackingMetrics, or similar)
• Familiarity with local SEO reporting and the metrics that matter for local businesses
• Strong attention to detail and a genuine commitment to data accuracy
• Ability to translate raw data into clear, plain-language findings for non-technical audiences
• Comfortable working independently on recurring tasks with defined deadlines across multiple cadences
• Highly organized with strong follow-through

Nice to Have

• Experience with paid search platform analytics across Google Ads, Microsoft Ads, or Meta (understanding how each platform attributes conversions and where the gaps are)
• Familiarity with budget pacing monitoring across multi-platform paid media accounts
• Experience with cross-platform lead deduplication and CRM-to-platform reconciliation
• Experience with Google Merchant Center and product feed management, particularly for automotive clients running Vehicle Listing Ads
• Experience with offline conversion tracking and CRM matchback to ad platforms
• Familiarity with lead management or service CRM platforms and their analytics capabilities (e.g., HubSpot, Jobber, Housecall Pro, or similar)
• Experience with local SEO and ranking tools (e.g., Ahrefs, BrightLocal, Whitespark, Semrush, or similar)
• Experience managing reporting across multi-location or multi-stakeholder accounts
• Experience in fast-growing or evolving organizations

Why SearchLab

We're building something meaningful.

Analytics is a core operational function inside SearchLab and plays a critical role in how we retain clients, serve our delivery teams, and scale a data-driven organization.

This is not a role where you maintain what already exists. You are helping build upon what has gotten us to today, including data layers that will fundamentally change how our teams operate and how our clients understand the return on their investment.

You'll have a direct seat at the table helping shape that future.

You'll work alongside leaders who care deeply about data integrity, believe in accountability, value transparency, and are committed to building a culture where great people can do their best work.

If you're looking for a role where you can have real impact, help build something from the ground up, and make a measurable difference through the quality of your work, we'd love to meet you.