Web Content Marketing Strategist

Department

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The FAMU-FSU College of Engineering

Responsibilities

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CONTENT MANAGEMENT

In collaboration with Marketing Director will manage web site.

• Create specifications and content appropriate for the brand’s customer personas.
• Collaborate with content management teams, creative teams, and writers to implement the strategy.
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
• Keep abreast of digital health trends and web best practices; identify opportunities and recommends changes in strategy.

CONTENT STRATEGY

Manages the content of the college's web messaging. Works collaboratively with MarCom Director and faculty/staff to manage communications activities.

• Strategize content pillars and sub pillars.
• Plans the editorial calendar and content proposition for social, blog and event content.
• Develops editorial strategy, with content that is consistent across all delivery platforms.
• Strategizes and improves content delivery and promotion.
• Develops and refines the college website content strategy to ensure alignment with institutional priorities.

WEB CONTENT UPDATE/MAINTENANCE

Responsible for keeping the website updated and working properly.

• Conducts periodic content audits for accuracy and relevancy.
• Works with marketing staff, faculty, subject matter experts, and other stakeholders to assess content needs and identify appropriate web solutions.
• Maintains a current, relevant college website with SEO-rich content aimed at attracting and converting prospective students, faculty and staff.
• Keeps static and strategic content updated and engaging.

SEO AND ROI

Monitors, improves and updates web content to ensure all materials have consistent message. Carefully and strategically develops content aimed to inform, entertain, inspire and engage potential customers.

• Track and calculate content ROI.
• Deploy, monitor, assess and adjust content and website SEO.
• Work collaboratively to develop and implement keyword and search strategies to improve site performance, ranking, and user experience.

WEB CONTENT SUPPORT

Manages \& develops all of the College's website including working with faculty, staff, and students in developing and writing web content.

• Provide web support and training to team members who provide digital content, to ensure content meets college’s strategic goals and industry standards.
• Refresh and restructure content for college and its entity sites as needed.

Create web best practices for the presentation of content, images, and other media and update them in response to evolving web trends

Qualifications

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Bachelor's degree and two years of experience or a high school diploma or equivalent and six years of experience (Note: or a post high school education and experience equal to six years)

Preferred Qualifications

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At least two years of relevant experience in marketing, social media, project management, web content marketing or related field

Experience in digital marketing.

Other Information

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The FAMU-FSU College of Engineering is the nexus of two major public universities, each with a distinct mission but focused on world-class engineering education and research. Created by the Florida Legislature in 1982, the joint organization is the college of engineering for both Florida A\&M and Florida State universities. This unique combination of focus, resources and mission from our parent organization has created a truly innovative atmosphere that leverages the benefits of the traditional HBCU model with the innovations of an R-1 public research university. After completing pre-requisites at their home university, FAMU and FSU students learn, study and research together at our independent campus with joint-appointed faculty and staff. Students graduate from their enrolling university and from the FAMU-FSU College of Engineering. Both FAMU and FSU are part of the State University System of Florida and are accredited by the Southern Association of Colleges and Schools Commission on Colleges. Additionally, the college is fully accredited by ABET for its twelve-degree areas across five engineering departments.

Contact Info

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Any questions about the position should be directed to Tisha Keller @ [email protected]

University Information

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One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!

Learn more about our university and campuses.

FSU Total Rewards

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FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.

Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

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If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU \> Self Service.

Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

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This is an A\&P position.

This position requires successful completion of a criminal history background check.

This position has been designated as eligible for remote work.

Equal Employment Opportunity

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FSU is an Equal Employment Opportunity Employer.